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  • Marketing Communications Specialist

    Kolberg-Pioneer, Inc.
    Job Description
    Basic Function
    Performs a wide range of marketing functions such as creating, maintaining and utilizing content for the promotion of KPI-JCI and Astec Mobile Screens products and services to enhance our position within the industries we serve.
     
    Primary Duties and Responsibilities
    1. Writes content for promotional and technical literature, advertisements, and training initiatives within the Marketing Department.
    2. Writes, develops and distributes press releases about company products, rollouts, updates and events.
    3. Develops successful customer case studies. 
      1. Creates compelling articles based on the unique story associated with the job site and technical data.
      2. Documents using a variety of audio/visual equipment (including DSLR cameras, video cameras, microphones and a drone.)
    4. Develops and creates content for inbound and outbound marketing programs based around email marketing, social media, search engine optimization (SEO) and lead nurturing/tracking.
      1. Develops targeted email marketing initiatives using data from internal and external sources.
      2. Assists in planning and producing promotional articles, graphics and programs for social media.
      3. Utilizes software to target web content for SEO.
      4. Maintains lead, prospect and customer database and works with Customer Development Manager to target communication to them.
    5. Coordinates and writes content for The Feed, a publication from KPI-JCI and Astec Mobile Screens.
    6. Assists in managing content submission and relationship with industry media.
    7. Assists in selection and purchasing of promotional items.
    8. Assists with and/ or attends various conferences and trade shows.
    9. Assists with creation of graphics using a variety of software including Adobe Creative Cloud.
    10. All other duties as assigned.
     
    Essential Functions
    1. Up-to-date knowledge of new technologies and ability to apply it to marketing principles.
    2. Ability to work individually and ability to handle self-driven projects efficiently.
    3. Effective presentation of information and excellent written and spoken English – other languages a significant benefit.
    4. Detail-orientated, creative and pragmatic problem solver.
    5. Must be organized in order to meet deadlines and stay on task. Will be expected to juggle multiple projects at one time.
    6. Team player and builder, receptive to ideas from others. Keeps team members informed and works effectively with other to identify and resolve issues.
    7. Ability to establish good relations with all levels of employees.

     

    Education Requirement

    A Bachelor’s Degree in marketing, journalism or related field, and/or four years of experience required. Experience within the industry is preferred.
     
    Essential Qualifications
    1. Ability to write and edit.  Samples may be required.
    2. Strong understanding of social media.
    3. Effective interview skills in order to make the subject feel comfortable and tell their story in an effective manner.
    4. Ability to compose information into targeted articles and materials.
    5. Ability to create and produce materials using a range of media, methods, techniques and equipment.
    6. Skill in the use of personal computers and related software applications like Customer Relationship Management software (Microsoft Dynamics or comparable).
    7. Skills in accessing internet information services.
    8. Skills in creating and recognizing good design principles.
    9. Ability to provide formal and informal instruction to technical and non-technical personnel in the use of computer hardware and software.
    10. Perform work in an office environment with minor exposure to industrial noise, fumes, smoke, etc.
    11. Ability to climb stairs and maneuver in congested, heavy manufacturing environment.
    12. Willing to travel by air and auto.
     
     
    This description is intended as a guide only.  The listed duties may be changed at the discretion of the incumbent’s supervisor.
    Contact Information

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